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Student Drives Parking Campaign with Winning Posters


Three posters were created for awareness of difficulties for people with pushchairs, in wheelchairs or visually impaired as a result of cars parked on pavements.

A Graphic Design student is helping police and partners to educate drivers about inconsiderate parking after winning a poster design competition.

17-year-old Rebecca Peareys’ impactive poster will be shown in key areas across Teesside in a bid to raise awareness amongst drivers of the problems faced by the blind and partially sighted, disabled, and parents with buggies when cars are parked across pavements.

Neighbourhood Police officers and local authority staff have also been armed with ‘Park Smart’ windscreen notices for those cars found to be parking inconsiderately.

The campaign forms part of joint work between Cleveland Police, charity Guide Dogs, sight loss charity Royal National Institute of Blind People (RNIB), the Office of the Police and Crime Commissioner for Cleveland and the four local authorities.

Lucy Dixon, RNIB Regional Campaigns Officer for the North East, said: "Clear pavements are essential for blind and partially sighted people. When cars are parked on pavements, people with sight loss are often forced to walk around the car and out into the road, which puts them at great risk from oncoming traffic."

Students from Cleveland College of Art and Design were tasked with producing posters to support the campaign. The winner will receive a £200 voucher and the runner-up, Callum Bendelow, 17, will receive a £25 voucher.

Chief Inspector Kathy Prudom said: "The artwork is very impressive and it will help to raise awareness as to the importance of considerate parking and why it matters to our communities. In essence the posters will help people stop and think before they park in a thoughtless manner."    

Police and Crime Commissioner Barry Coppinger said: "Inconsiderate parking is an issue which is frequently raised at the community meetings which I attend as part of my Your Force Your Voice initiative, and causes problems for a wide range of people, in particular those with disabilities and parents with pushchairs or buggies.

"The purpose of the campaign is to educate our communities and raise awareness of the issues that this sort of thoughtless behaviour can cause. Many people simply don’t think about the consequences of the way they park and we hope that by alerting those drivers to their poor practice we can spread the message that taking a little more time to park considerately can avoid the unnecessary risk of being responsible for a serious injury."

Lecturer in Graphic Design at Cleveland College of Art and Design, Tom Burton, added: "We are extremely proud of the work that our students produce on the Graphic Design & Illustration course at Cleveland College of Art and Design and the success of our first year learners in achieving professional quality work for real clients supports the confidence that we have in what we do. Throughout two years of study we develop our students’ skills to become creative-problem solvers so that they can go on to be the best designers and illustrators in the industry. This includes offering our learners the opportunity to work with real clients to give them first-hand experience.

"Over the past three years the BTEC Extended Diploma Graphic Design and Illustration course have had students complete work for over 100 ‘live’ assignments for companies and corporations as well as winning local and regional design competitions."


Posted on Friday 3rd October 2014
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